The digital landscape for marketers is in a constant state of flux, which requires a keen eye to identify what trends are appearing every week, but most importantly, which of these important industry updates will impact the way businesses communicate for the long-term.
QR codes, MySpace, Groupon and other innovations to hit mainstream culture as a marketing platform failed overtime after many marketers wasted their time, money and resources on trying to reach their customers on these channels. To avoid following in their footsteps, it’s important to strategize and execute against industry trends that have long-term value for your business. It’s always a highly educated guess in terms of what marketing channels to apply spend to, but there are certain factors that help back up any guess work.
A new report from eMarketer, says that the US retail industry will spend $9.42 billion this year on paid digital media alone. By 2017, that number is expected to grow to $13.5 billion, representing a 10.5 percent compound annual growth rate. The question is, what marketing channels and campaigns should your business be spending on to ensure a measurable impact on your bottom line?
Here are some of the most important online marketing trends to date that will have long-term impact on the growth of businesses for the future.
Monitor the developments in these key areas throughout 2014:
1. Connected Devices create an ecosystem of devices, also known as the Internet of Things.