One of the things I’m most passionate about is creating truly great writing, and with every blog post I write, I dream of changing the world.
Most people think that involves writing great content, giving value
to readers, and making your posts useful… but that’s only part of the
Thing I’ve found in writing for a long time, and observing the kind
of content that goes viral, and that makes people take notice, is that
it’s more than just writing content or giving value; it’s an art form
that involves storytelling, having a sense of vision, and captivating
Your goal as a blogger is to turn it from a piece of informative
content, into a work of art that captivates your readers, and will have
your readers wanting to share your content with others; good blogging is
about creating a TOTAL EXPERIENCE.
In this post I want to take unique spin on blog posts, and give you
some simple tips that will give you a new and powerful way to
supercharge anything you write, and really leave a lasting and profound
impact on your readers.
Blogging Is About Building Relationships
When you’re blogging your goal isn’t just to focus on writing great
content, although that is extremely important, but to also humanize your
communication as much possible to build trust, loyalty, and a following
who genuinely wants to share your vision, passions, and your dreams.
People aren’t just looking for content; they’re looking for
relationships… especially in today’s day and age where so much of the
content we see feels so impersonal.
Everything in our lives is about relationships, so wouldn’t it make
sense to apply emotions and relationship building techniques to your
As humans, we look for purpose, meaning, and motives behind things;
we want to know the backstory, and we, as humans, crave that feeling of
connecting with another human being who has similar interests to ours.
Humans want to laugh, cry, create memories, and creates experiences we’ll remember for the rest of our lives.
We learn, grow, and feel connected to the bigger picture by sharing our experiences with others, and learning from others.
When we feel really connected with someone, there’s something that
goes much deeper than just reading a piece of content, to feeling that
intimate, emotional, deep sense of connection with another person.
Inspire Others With Your Vision
Whether it’s Disney, Edison, Jobs, Ford, or whoever, we always admire
people with vision, passion, and the want to see the stories of people
who follow their dreams.
For example, when Steve Jobs launched the Macintosh in 1984, he
didn’t just talk about the features, or the product; he got people
talking about it by talking about how it was going to change the way we
lived our lives forever, how it would revolutionize education, and how
it would make computers accessible to everyone on the planet.
A powerful vision not only has the power of getting people’s
attention, but it also gets your readers to trust you, because they know
you’re really passionate about what you do, and you’re not just doing
things for promotional purposes or money.
His team would work for more hours, less money, and under a very
demanding boss, all because they believed what they were doing with
their time, energy, and brains, was something memorable that had
meaning, and that was going to change the world; something they could do
with their lives to make a difference.
I say that to emphasize how powerful vision and purpose are.
When writing posts, don’t just share what you’re doing; share the
meaning and purpose behind why you’re doing it; share with others what
you stand for, and what you believe in.
If you look at sports, you can see every team has a purpose and
vision (and dream of winning their championship), and all the fans rally
around this vision because they want to share in this story of
overcoming the odds, the story of getting to the goal, and the vision of
being the best.
People didn’t follow the dream of landing on the moon in the 60s
because it was logical, or because there was a practical purpose to it;
people followed this dream because it brought us together as a group,
and allowed us to feel the fulfillment of a goal that expressed who we
are, made our lives meaningful, and showed us what we could accomplish
People want to be inspired with a dream and a vision they can get
behind; something that supports you, supports their beliefs, and is
something they can represent, believe in, and bond with others over in
search of a common goal.
Share Your Story
The internet Is a crowded and noisy place today, and standing out can
be hard, so you need to make sure you make an impact, leave an
impression, and make a meaningful connection with people, or you’re
going to be quickly forgotten.
If you really want to stand out, you want to make sure you do things
to connect with your readers, get them passionate, and involved in what
you’re doing, and the way to do that is to communicate your story behind
For thousands of years humans have connected through stories; they’re
used in our books, music, and television to keep our attention for
hours on end, they’re what inspire us and motivate us, and they’re what
connect us together.
You want to give people something to share in with you; whether it’s
an email, a blog post, or any other interaction with your readers, give
them something to tell others, and remember that how your readers feel
about you and the connection they share with you, is just as important,
if not more important, than your content alone.
It’s what’s going to set you apart from everyone else in your niche,
and create loyal lifetime followers and readers, as well as build your
blog and encourage others to share your message (and your vision) with
the world, and leave a big impact that really touches lives.