You Give Me Nothing
When I go to a blog post that has basically rehashed ideas from another article (or articles) I have already read, I lose faith in the writer. A good writer comes up with their own ideas and suggestions and those are the writers I want to see.
I am perfectly fine with someone making points about another article and putting their own spin on it, but if it is a summary of what I have already read, I get aggravated. My time has been wasted and I just don’t go back.
As an editor for several blogs, I can tell you that rehashed content is not published because the lack of quality and uniqueness hurts the blog.
Points to Remember: If you want a successful blog, you have to offer something to your readers. Think of your blog posts as gifts. Gifts are unique and given to specific people with specific interests. Your blog posts should be focused on a specific audience and you should be giving something unique to those readers.
Your Site is Too LoudYou want people to see the best you have to offer. Sometimes clutter and colorful items on the site overtake the quality information you provide. You don’t want this to happen.
I don’t think I have ADD, but on certain websites I feel like I must have it. When I visit a
I have a hectic work day and I am typically in a rush to read through things. The blogs that I read typically offer me, and my eyes, a clean and soft place to read. Clean blog layouts are almost comforting because I don’t have to force myself to focus. Easy-to-read, informational blogs with unique content I return to often. Blogs can have a full sidebar of information and still offer an easy blog to read.
Point to Remember: I understand that many blogs
Text is Too Small or Font Is Difficult to ReadI know most people will say “just increase the size of the text” with the browser or computer when reading, but it is not always that simple. Sometimes text is so small that when you zoom in, you have to constantly work to read by scrolling up and down and side-to-side. I don’t have time to do that (and it is irritating).
Another issue is, people choosing fancy fonts that look really nice, but are often difficult to read (especially when the font size is too small). There are universal fonts that work on all browsers and are known to be very readable on the Web. I recommend using one of those. You can always use font replacements and other techniques to add some customization to headlines, but the main text needs to be very readable.
Also, think about the background color of your site versus the color of your font. If you are creating something really unique, that is great. But ask at least 10 friends if they think the text is readable.
Point to Remember: Blogs with small text, difficult to read fonts and backgrounds that make reading difficult often push readers away. Make reading easy and pleasurable for your visitors.
There Are No HeadlinesI absolutely cannot read a blog with many paragraphs and no headlines, or at least something else to break up the paragraphs. I have heard the same thing from many people and the importance of headlines has been written about often. I blog about headlines often because I think they are really important. Headlines serve multiple purposes for the reader and the blog itself
Here are just a few:
- They help with scannability.
- The direction of the article is automatically clear.
- Subjects in headlines can interest a possi
- ble reader.
- They serve an SEO purpose.
- They serve as memory devices (for the article itself and important tips).
- They simply make things easier to read
- They can be used to make your main critical points abundently clear.
Four Quick and Simple Things to Change
The four blog mistakes and reasons I outlined can be fairly simple to change. I know some clients, friends and social pals have wanted to avoid creating a whole new blog design and they made changes like these that worked well. However, there were some blogs that just needed a whole new look – and the new “look and feel” has paid off.
If you are serious about blogging, please give the reader something fantastic and make it easy for your readers to see what you’re offering.