#1: How-to’s and Tutorials
The how-to is the most powerful of all the blogging archetypes.
Think about it. Why do we go to the web? Sure, it could be because we want to find out the latest sports scores, catch up with old friends or visit IMDb to find out who that familiar actor was on last night’s Law & Order SVU.
#2: Lists
List posts streamline information into a numbered list that’s easy for your readers to read, share and put into action. They speak to our desire to find the best information in the shortest amount of tim
#3: Resources or Link Lists
Very similar to, if not overlapping with, the list post is the resource post. The difference is that resource posts curate other people’s content (albeit usually in a list format).
#4: Cheat Sheets, Checklists and To-do’s
Often what your audience seeks from you is direction. If they have a question, they want someone to answer it—or at least get them on the right track.
While not too different from a how-to, these posts tend to focus on how to do something more efficiently and ensure nothing is forgotten.
#5: Reviews
There are two kinds of review posts: A straight review of a product or a compare-and-contrast of multiple related products.
Many blogs have made a business out of straight reviews of products and services. You can find review posts of books, software, local restaurants and everything in between
#6: Controversial Posts
If you want interaction, take a controversial stance on a subject your audience is passionate about.
#7: Infographics
I can’t count the number of times an infographic has bailed me out of writer’s block. They’re easy to find and interesting to read.
You can find an infographic by searching on a certain topic, like “dog infographic” or “restaurant infographic.”
#8: Podcast Show Notes
The business case for podcasts has been made many times before and rightfully so. They’re a great way to build a passionate audience for your product or service.
#9: Videos
If you’re creating videos and posting them to YouTube, that’s great! You’re taking advantage of the second-largest search engine, gaining access to over a billion people who watch YouTube videos every month and building rapport with the people who watch your video.
But why stop there? You can reap even bigger rewards by embedding your videos in an article on your own blog.
#10: Interviews
Interviews are a great way take the pressure off of you to create content. Talk to industry leaders, satisfied customers or a random guy at the coffee shop to get a fresh perspective you can share with your audience.
#11: Guest Posts
Getting outside experts to contribute to your blog gives you fresh content without having to write it all yourself. Sites like Social Media Examiner, Convince & Convert and Copyblogger have successfully used guest blogging to build massive audiences.
However, you can’t put your guest blogging program on autopilot. You’ll still need toset up editorial guidelines, vet the quality of the work and make sure each post is original.
#12: Blog Series
Sometimes an idea is just too big for a single post.
One way to maximize the impact of a “big idea” is to break it into parts. A series helps build anticipation for the next post and improves your SEO if you link from one post to the next in a natural, organic way.
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