So you have hit the publish key on your latest blog post.
The angels are singing, the sun is shining and a torrent of traffic is about to turn up. It is the best article you have ever written and it deserves some attention.
It’s your baby.
You spent time agonizing over the headline, the introduction is a sizzler and the structure is written for web skimming readers.
Nothing happens. The visitors don’t show.
The reality is very different to the imagination that started with a dream of thousands of fanatical readers, advocates and viewers turning up to your web front door. The adage of “build it and they will come” does not work on a web where you are competing with hundreds of millions of websites and over 2 billion internet users who still don’t know you exist.
No, it’s just time to roll up the sleeves and build traffic one marketing tactic at a time. It will involve some social media marketing, old fashioned blogger networking and also understanding the nuances of Google.
You don’t need to do all of them but just start. Pick three to five marketing methods from this article that catch your attention and work on those.
Here are 50 ways of promoting your articles on your blog.
50 tips to market your blog
Let’s kick this off with some social media marketing tactics.
On your profile and Facebook page, post as many inspiring statuses that will engage your friends, fans and followers with a link to your published article.
Create solid connections in your niche and on social media since they are going to be your top promoters for your newest article.
23. Solo Ads
Contact a quality email list owner and create a solo ad based on the topic of your newest article.
24. Online clubs
Join a website club in your niche and promote your newest article fairly along with the possibility of creating new connections.
25. Submit article to PDF submitting sites
With your newest article, create a pdf version of it and submit it to top pdf-submitting websites.
26. Banner advertising
Select a “relevant” blog, offer a deal to the owner, and display a banner to your post on his blog.
27. Email specific bloggers
Select a handful of bloggers you have had some sort of engagement with and offer them any help along with your offer for them to share your published post.
28. Optimize your article for search engines
Never neglect this area of SEO (search Engine Optimization) promotion since it will always give you a better ranking when you do so.
29. Target “Long Tail Keywords”
SEO ranking has become much tougher but ranking for long tail keywords is a little easier.
30. Comment on other blogs
Pick five or so blogs and try to be placed in the top three for optimal promotion of your article’s link, within the comment. Be aware though that if you use this tactic some bloggers will not include your link or even approve your comment.
31. Ezine newsletters
Contact an owner of a “similar-interest” newsletter and offer him to use the same exact article that you just published in his newsletter.
32. Top news sites
In certain niches, find “news-submitting” sites within the niche and submit your newest link to them.
33. Email signatures
Create a signature and for every email you send, there will be a link back to your newest, published article.
34. Interview others based on the published article
Based on the same topic, interview a top blogger with questions that relate to the same topic.
35. Create a YouTube video
Submit any type of video that talks about the same topic as your newest article does and link back to it in the description of the YouTube video.
36. Post your article on social media at the most effective time
Use tools to select the most effective time for reaching the most people on every social media site you want to share your article on.
Create an ad that will display some text about your published article with a link back to it and let 7search or Google Adwords advertise it for you.
46. Create Squidoo lenses
Many people like to read Squidoo lenses and a perfect opportunity for you to promote your article to them in a lens that links back to your newest article.
47. Create a “Series” of similar posts
In order to keep up your promotion for your article long after it has been published, write a series of articles with the same topic.
48. Create a webinar
Have the people who joined you in your webinar, visit your newest article via a link you give them in the webinar.
49. Blog exchange
Similar to guest posting, blog exchanging is when you give a blogger your article as well as he gives you his in return.
50. Build an email list
Make it easy for people to subscribe to your blog via email. Make sure it is obvious and near the top of your blog and offer them an incentive to subscribe such as a free ebook. Every time you create a new article send them an email with an excerpt that requires them to click on the link to read the rest.
What about you?
Which tactic will you try first? What are you already implementing?
What marketing strategies are you using that are working for you? Look forward to your insights and feedback in the comments below
Guest Author: Samuel Pustea is the owner at Internet Dreams where you can engage and learn how to succeed with your blog or website. Samuels talks about SEO, blogging, social media, and much more.